Do you ever wonder why people in the real estate industry refer to “home staging” as
often as they do? It is because, as a seller, you are basically setting the scene for potential
buyers – and the importance of this cannot be understated. You have a lot of creative
license, but you want to send the right message to the people who see your masterpiece.
Is this going to be a walk-through that makes buyers' imaginations run wild, or a boring
tromp through someone else’s life and stuff? You have the power to decide. With the
keys to great home staging within your grasp, you can create a home stage that is more
than worthy of the name.
Set the Stage
Shakespeare wrote, “All the world’s a stage.” People may have had no idea what a true
statement that could be until they started selling their homes on the Internet. When you
list your home, the pictures go online for people to ﬁnd in their search for a home. This is
where your home staging may be judged far and wide by the people looking for a new
place to live. If you aim to make your home a stage wherein other people can become the
players in every way, you are more likely to succeed in your goal of a quick sale at a
Get Rid of Distractions
One of the ﬁrst things you realize in the staging process is that a cluttered stage is a
hazard. It is also a major distraction from the positively deﬁning features of your home.
People with experience might interpret distractions as “clutter,” but you should know that
clutter means different things to different people. What seems like an engaging collection
to one person is a literal nightmare to others. The trick, in most cases, is to eliminate as
much as you can without simply emptying each room. Aim to give the home plenty of
open space, because that will help to make it seem larger. Avoid setting out personal
items, and focus on thinning out anything that makes a room feel too busy.
One way to make a space feel bigger is to actually increase the available space. You
might feel guilty about getting rid of Aunt Marge’s gigantic armoire that has sat in your
living room untouched for 10 years, but keeping things in the home for emotional reasons
does not help to create an imaginary living space for buyers. Ask yourself a lot of
questions about the items in each room, and remove for storage everything that does not
fulﬁll a vital and pleasant purpose for the sale. Cut down on large pieces of furniture,
favoring instead smaller beds, open chairs and side tables instead of heavy ottomans.
Go for a Clean Look
You can pick a theme, but overall, the sense that buyers want to get from your home is
that it is clean and fresh. This means more than just making sure the space is spotless and
well-kept, of course. Whenever you sell an existing home, you are probably competing
against new construction. As such, you should put in the effort to make your home feel
newer. Repair anything that is obviously broken or in disrepair, and add a fresh coat of
paint everywhere. Replace the carpets if they are not new, and pay to have hard surfaces
No one wants to buy what they cannot see, so you need to conﬁrm that every space in the
home has adequate lighting. Put in at least two lighting sources for each room, and more
for a great room. Install light sources in all closets, pantries and in the garage. If you have
a delightful home exterior, invest in some outdoor lighting that will show off the most
beautiful aspects of the property at night. Maximize the natural lighting of the home by
using lighter window dressings.
Take Excellent Photography
Your real estate agent is a practical resource for ideas, but a professional photographer
experienced in taking pictures for home sales is also invaluable. Today's home buyers
see!pictures online before viewing the home in person in nearly every instance. They may
also conclude that anyone who does not invest in good photography is not particularly
interested in getting their business. Since the online photos may be the only shot you have
at reaching most potential buyers, this is not the time to take a few pictures with a
smartphone and call it a day. Find a photographer and get recommendations about
lighting, design and even landscaping before you execute your staging plans. You will be
glad you did.
A home with beautiful staging does not need a ton of money or months to prepare. With
the right ideas in mind and wonderful pictures, you can show your home’s very best and
impress buyers much more quickly.
This is a guest post written by Ryan Tollefsen. We want to thank Ryan for his contribution to our blog. He has provided us with some great tips for staging our home. We have included his contact information below!
Ryan Tollefsen REALTOR®
Unity Home Group at Keller Williams Realty Alaska Group
101 W. Benson Blvd. Suite 101
Anchorage, AK 99503